What Meta Commerce Manager expects
Meta uses a catalog spec close to, but not the same as, Google. The availability vocabulary differs, condition is often required, and Meta is strict about image quality and currency formatting. MartechFlow applies Meta-specific formatting automatically so the same source data produces a valid Meta feed.
- Required: id, title, description, availability, condition, price, link, image_link, brand.
- Availability uses Meta wording (in stock, out of stock, available for order) which MartechFlow maps for you.
- For variants: item_group_id plus the differentiating attributes (color, size, pattern).
Enrich thin catalogs
Dynamic ads reward richer data: better titles, complete attributes, and category mappings improve match rates and delivery. MartechFlow lets you rewrite titles, fill gaps from supplemental files, and compute fields with rules, so the Meta feed is stronger than your raw source.
On-brand creative for catalog ads
Advantage+ catalog ads pull from your catalog images. MartechFlow renders sale badges, frames, and dynamic text onto product images from live feed data, so a price drop shows up as a badge across the whole catalog without manual design work.
Always-fresh, never broken
Export a Meta-valid feed to a stable URL, connect it in Commerce Manager, and set a schedule. MartechFlow validates every run and guards against publishing a broken feed, so your Shops and dynamic ads keep serving.