Get your catalog out of Wix with a feed URL or export
MartechFlow does not currently have a direct Wix connector, so it connects to Wix the same way it connects to any platform without one: through a product feed. You point MartechFlow at a Wix product feed URL (such as the XML feed produced by a Wix Google Shopping feed app) or upload a CSV export of your Wix Stores catalog.
Because the feed URL is just a link MartechFlow fetches on a schedule, your Wix catalog stays in sync without manual re-uploads. If you only have a one-time CSV export, MartechFlow ingests that too, and you can refresh it when your catalog changes.
- Ingest a Wix product feed URL (XML) or a CSV export of your Wix Stores catalog.
- Google Sheets is also supported if you maintain your catalog there.
- Feed URL is fetched on a schedule, so no manual re-uploads.
- Every server-side fetch of your feed URL is validated and size-limited for safety.
Map your Wix data to Google's required attributes
Google Merchant Center requires id, title, description, link, image_link, price, and availability, plus a unique identifier (gtin, or brand and mpn) for branded products. Wix exports vary in column names, so the mapping step is where MartechFlow earns its keep.
MartechFlow shows your Wix feed columns on one side and Google's attributes on the other, pre-fills the obvious matches, and lets you point the rest at the right column. SKU becomes a stable id, the product page becomes link, and your product image column becomes image_link.
- id - from your Wix product SKU or a stable identifier column.
- title, description, link, image_link - mapped from your Wix feed columns.
- price and sale price - mapped to price and sale_price.
- gtin, brand, mpn - mapped from whatever columns your Wix export provides.
Transform and validate before Google sees it
Wix exports often need cleanup: HTML in descriptions, prices formatted with currency symbols, or availability values that do not match Google's exact strings. MartechFlow's transform rules fix all of that, set a default google_product_category, and prepend brand to titles, without you editing anything in Wix.
Validation runs against Google's spec before publishing and flags any product that would be disapproved, so you correct issues by rule rather than discovering them as Merchant Center rejections.
- Clean descriptions, strip currency symbols from price, normalize availability.
- Default category and title rules with a simple UX.
- Validation against Google's required-field spec before publish.
- Keeps the main image (image_link) free of promotional text and sale badges, as Google requires.
Serve a stable URL Google pulls on schedule
MartechFlow generates a clean Google feed from your Wix data and serves it at a stable, tokenized URL. In Google Merchant Center you add that URL as a scheduled fetch and set the refresh frequency.
If your Wix source is a feed URL, MartechFlow re-fetches it on your schedule and regenerates the Google feed at the same URL, so Google always pulls current data. If your source is a CSV, you refresh it when the catalog changes and the published feed updates in place.
- 1Get a Wix product feed URL (XML) or export your Wix Stores catalog as CSV.
- 2Add it as a source in MartechFlow and map columns to Google's attributes.
- 3Add transform rules and run validation.
- 4Add the MartechFlow feed URL in Google Merchant Center as a scheduled fetch and set the refresh frequency.