Make your feeds work harder

A product feed is a structured file of your catalog that shopping channels read to show your products. Here is what one contains, with real examples.

CSV, TSV, and XML are the three product feed formats channels accept. Here is how they differ, which to use, and why the format matters less than the data.

Feed optimization is how you win more shopping traffic without raising bids. Optimize titles, attributes, and images to improve match rate and ranking.

Manual feed updates cause stale data and disapprovals. Here is how to automate ingestion, transformation, and scheduled refreshes so feeds stay accurate.

Selling on Google, Meta, TikTok, and Snapchat means four different feed specs. Here is how to manage one source catalog and publish a valid feed to each.

Product disapprovals are almost always feed data problems. Here is how to read the error, find the common causes, and fix them at the source.

A missing or invalid GTIN is one of the most common Google Shopping disapprovals. Here is what a GTIN is, when you need one, and how to fix it.

A price mismatch disapproval means your feed price does not match your landing page. Here is what causes it and how to keep feed and site in sync.

Image disapprovals come from broken links, low resolution, or promotional overlays. Here is what Google allows and how to fix each cause.

A short or low-quality title hurts approval and performance. Here is how to build titles that satisfy the channel and match how people search.

A missing or wrong google_product_category causes disapprovals and poor matching. Here is what the attribute is and how to assign it correctly at scale.

A complete guide to product image creative for shopping ads: where badges and overlays are allowed, where they are banned, and how to generate them at scale from feed data.

Step-by-step: how to add sale badges to product feed images at scale, which channels allow them, and how to drive badge text from feed data so it never goes stale.

How to render dynamic discount and price overlays from feed data so every product image shows its own real, current discount, with the right channel rules applied.

Product image requirements by channel: which platforms allow promotional overlays, which ban them, and the format and quality rules for Google, Microsoft, Meta, TikTok, Snapchat, and Pinterest.

An honest 2026 guide to the best product feed management software, including DataFeedWatch, Channable, Feedonomics, GoDataFeed, and MartechFlow, with what to look for before you buy.

Feed management tools move text and stop at the image. That seam is where creative goes stale. The case for building product-image creative inside the feed pipeline.

A practical guide to product feed management for agencies: client isolation, roles, repeatable templates, channel compliance, and feed-driven image creative across many accounts.