WooCommerce to Google Shopping Feed

Connect WooCommerce with REST API keys, no plugin to babysit

MartechFlow connects to WooCommerce through its built-in REST API. You generate a read-only consumer key and secret in WooCommerce (Settings, Advanced, REST API) and paste them into MartechFlow. From there it pulls your products, prices, sale prices, stock status, categories, and images directly from your store database, no feed-generator plugin to install, update, or debug.

WooCommerce variable products have variations (size, color, and so on), and Google Shopping wants one row per buyable variation. MartechFlow expands variations into individual items and ties them together with item_group_id, so a variable product feeds Google as a correctly grouped set rather than a single ambiguous listing.

• WooCommerce REST API connection with a read-only key and secret.
• Pulls regular price and sale price, so sale_price is populated automatically.
• Variations expanded to one row each, grouped with item_group_id.
• Re-syncs on your schedule so price and stock reach Google fast.

Google's required attributes, mapped from WooCommerce

Google Merchant Center requires id, title, description, link, image_link, price, and availability, plus a unique identifier (gtin, or brand and mpn) for branded products. WooCommerce stores some of these in standard fields and others in custom meta, so mapping matters.

MartechFlow pre-maps the standard fields and lets you point Google's identifier attributes at the right WooCommerce data, including custom fields where merchants commonly store GTIN, brand, and MPN.

• id - WooCommerce product or variation ID (stable across refreshes).
• link - the product permalink; image_link - the featured image.
• price and sale_price - from WooCommerce regular and sale prices.
• gtin, brand, mpn - mapped from WooCommerce fields or custom meta where you store them.

Transform and validate before Google sees it

WooCommerce descriptions often contain HTML and shortcodes, and titles sometimes lack brand. MartechFlow's transform rules clean descriptions, prepend brand to titles, set a default google_product_category, and normalize stock status to Google's exact availability values, all without editing your store.

Validation runs against Google's spec before publishing and flags products that would be disapproved: a missing GTIN on a branded item, a zero price, a broken image, or an over-length title. Fix the rule once and every affected product is corrected.

• Strip HTML and shortcodes from WooCommerce descriptions.
• Title, category, and availability rules with a simple UX.
• Validation against Google's required-field spec before publish.
• Respects Google's rule that the main image (image_link) carries no promotional text or sale badges.

Serve a stable URL Google pulls on schedule

MartechFlow generates the Google feed and serves it at a stable, tokenized URL. In Google Merchant Center you add it as a scheduled fetch and choose the refresh frequency, then never upload a file again.

On your schedule, MartechFlow re-ingests from WooCommerce and regenerates the feed at the same URL, so Google always fetches current prices and stock. The token in the URL keeps your catalog from being enumerated.

1. 1Generate a read-only WooCommerce REST API key and secret.
2. 2Connect WooCommerce to MartechFlow and confirm the auto-mapped Google attributes.
3. 3Add any transform rules and run validation.
4. 4Add the feed URL in Google Merchant Center as a scheduled fetch and set the refresh frequency.